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Copywriting

Clarity, simplicity, credibility.

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Copywriters are like bass players in bands. Not often the stars of the show but you sure know when they are not performing. That’s why great copy is central to what we do at Here’s the Cavalry. We know that expertly crafted copy is crucial right down to the tiniest detail of your marketing process.

Our job is to tell your story. To discover and analyse your strengths in your market and express them to your audience so that they are understood and believed.

SEO is integral for online publication of course and it’s stitched in to everything we do for the Web. What we know though, is that Google built it’s algorithm around the best practices taught by master copywriters. And that’s how we approach it.

We are experts with over 20 years experience writing copy for print and web projects. Fresh ideas, inspired wording, perfectly pitched tone of voice, meaty articles and explainers, attention grabbing subject lines and headers, we know how to make them really work for your brand and achieve results.

And that's The Word

  • Website copy
  • Blog Posts
  • FAQ
  • Leaflets
  • Advertisements
  • Sales Emails
  • PDF Downloads
  • Speeches & Talks
  • Automated Customer Response Series
  • Navigation, Calls to Action
  • Brochures
  • Explainers & Instructions
  • Video & audio scripts
  • Newsletters
  • Catalogues
  • Prospectuses 
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We help you talk to your audience so they understand and act.
Call us direct on +44 (0) 1273 251573 today to discuss your project:

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CONTACT US

Call us:

+44 (0) 1273 25 15 73



Gina's creative work, attention to detail and delivery is outstanding. She truly puts the client first and always goes the extra mile to make it all happen and come together. A true professional with heart and great empathy.

(we worked with Jennifer on a series of print projects at Canis Media & Price Studios)
Jennifer ReischelSenior Communications & Marketing Manager,
Prudential Group Data Services



Must say: if you want your website to look as good as the new 10 Million Hardbacks then you need @Luigina369 - she's brilliant. Well done to Alan as well, always at least three steps ahead.
Joanne GreenwayEditor, 10 Million Hardbacks



So pleased to have discovered the talent that is Gina Ware - she has transformed our online presence!! Not only that, she can build things you didn't even know existed, write copy like a bad 'un and create opportunities. Seriously good.
Vanessa Challess
Vanessa ChallessManaging Partner, The Tiger Group


A HUGE THANK YOU to Gina and her team. You've been a constant source of inspiration and creative support as well as an important part of our corporate roll out as we launch globally. We recommend you highly to anyone looking to get the creative support they need from a team that actually has the experience and knows what they are doing!!
Barney Rattle
Barney RattleMD, Weal Entertainment


Gina is a creative and insightful professional. Her expertise spans many different sectors and this gives her services depth, clarity and consideration backed up with a wealth of experience. Her dedication to her work is exceptional not to mention inspirational. Most importantly, she has the infectious power to enthuse and invigorate her clients with original approaches.
Richard KielyAward-winning Commercial, Architectural,
Product & Lifestyle Photographer

Gina is a very thoughtful, knowledgable and meticulous Wordpress & WooCommerce designer/ developer. (More than any that I have ever worked with over 15 years.) She is also provides practical, suitable and valuable recommendations for plug-ins and extra functionalities, as they relate to your specific website and business/situation. She really knows her stuff! I hired her to migrate and rework/update a site from one theme to another and I am so happy with the results.
Carla D BehrleLuxury Apparel Design, specialist in Fine Leather., NYC



I’ve been working with Gina for several months now, and found her work to be nothing short of brilliant. She is one of those rare individuals who can multitask at the highest levels: design a website and write copy as well as plan a media campaign. And that barely scratches the surface of her skills. I recommend her highly.
Daniel R Bernstein, L. Ac., CHAcupuncturist, Hypnotherapist and Sleep Specialist, NYC

Gina you saved my life! My website was down (hacked or malware or something) the service provider disabled my email which meant anyone sending me emails got a bounce message. It was a mega-busy week for me and you looked after me, took the pressure off me and sorted it all out calmly and professionally.

You really live up to the name 'Here's the Cavalry'..
Brian LeeCreative Services, London


Gina’s know-how, taste, patience and completely wicked sense of humour made working with her a joy - I was bereft when the project was over! Seriously, if you need someone who knows their stuff inside-out, communicates like a dream and gets you where you need to be, Gina Ware is your woman. When she’s not busy sorting out websites and copy, I think she moonlights as Wonder Woman. Yes, she’s *that* good.
Tracie Dudley CraigChef, Tracie Dudley Craig Food and Cooking/Owner, iubentium
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