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10 Million Hardbacks

mockup showing website made byHere's the Cavalry displayed on various devices

When we first met with 10mh the situation was as follows: They had a fantastic, longstanding blog about books and places, arts and culture. It had heaps of posts, plenty of traffic and hundreds of comments. However, it was on basic WordPress which didn’t allow much scope, had a theme that had been picked out years ago and was no longer being updated by the developer. Worse than that, it was now just plain broken. The owner was locked out and tearing her hair out as to how to get back in to it. She was ready to give up.

We went into action with a rescue plan and retrieved the site completely. We moved it on to better, more secure hosting and set up redirects so that the traffic from the original blog would flow to the new one. Then we got started on a complete transformation.

We installed a smart new magazine theme, Soledad by Penci Themes, which, several years later has continued to prove itself as solid, dependable and easy to use. And it also looks stunning. We also created a new logo to complement the bold new look The owner of the site lives in Japan so we riffed off the iconic Mount Fuji and Rising Sun.

Magazine themes provide a front page set up that draws the content from the rest of the site using featured images. Thing is, being an old school blogger of the original web pioneering era, 10mh didn’t really have many and what there were weren’t the right size. Right up our street! We sourced dozens of images to complement the brilliant content the site already had.

10mh is mainly an author maintained site. So we taught the author how to use it, set up templates and introduced her to an online image editing program and showed her were to source Creative Commons and Public Domain images for her site. We also implemented a light monetization program with Google ads and some Amazon links. Recently we put in a full GDPR compliance set up with an excellent cookie plug in matched to 10mh’s brand colours, and also enhanced the site’s security. We also made some very stylish business cards for the team.

We continue to support 10mh with updates and maintenance but it’s such a sound site it rarely needs much work.

If you want to see a truly great magazine theme in action or just enjoy a good read and would like some excellent recommendations visit 10mh.

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CONTACT US

Call us:

+44 (0) 1273 25 15 73



Gina's creative work, attention to detail and delivery is outstanding. She truly puts the client first and always goes the extra mile to make it all happen and come together. A true professional with heart and great empathy.

(we worked with Jennifer on a series of print projects at Canis Media & Price Studios)
Jennifer ReischelSenior Communications & Marketing Manager,
Prudential Group Data Services



Must say: if you want your website to look as good as the new 10 Million Hardbacks then you need @Luigina369 - she's brilliant. Well done to Alan as well, always at least three steps ahead.
Joanne GreenwayEditor, 10 Million Hardbacks



So pleased to have discovered the talent that is Gina Ware - she has transformed our online presence!! Not only that, she can build things you didn't even know existed, write copy like a bad 'un and create opportunities. Seriously good.
Vanessa Challess
Vanessa ChallessManaging Partner, The Tiger Group


A HUGE THANK YOU to Gina and her team. You've been a constant source of inspiration and creative support as well as an important part of our corporate roll out as we launch globally. We recommend you highly to anyone looking to get the creative support they need from a team that actually has the experience and knows what they are doing!!
Barney Rattle
Barney RattleMD, Weal Entertainment


Gina is a creative and insightful professional. Her expertise spans many different sectors and this gives her services depth, clarity and consideration backed up with a wealth of experience. Her dedication to her work is exceptional not to mention inspirational. Most importantly, she has the infectious power to enthuse and invigorate her clients with original approaches.
Richard KielyAward-winning Commercial, Architectural,
Product & Lifestyle Photographer

Gina is a very thoughtful, knowledgable and meticulous Wordpress & WooCommerce designer/ developer. (More than any that I have ever worked with over 15 years.) She is also provides practical, suitable and valuable recommendations for plug-ins and extra functionalities, as they relate to your specific website and business/situation. She really knows her stuff! I hired her to migrate and rework/update a site from one theme to another and I am so happy with the results.
Carla D BehrleLuxury Apparel Design, specialist in Fine Leather., NYC



I’ve been working with Gina for several months now, and found her work to be nothing short of brilliant. She is one of those rare individuals who can multitask at the highest levels: design a website and write copy as well as plan a media campaign. And that barely scratches the surface of her skills. I recommend her highly.
Daniel R Bernstein, L. Ac., CHAcupuncturist, Hypnotherapist and Sleep Specialist, NYC

Gina you saved my life! My website was down (hacked or malware or something) the service provider disabled my email which meant anyone sending me emails got a bounce message. It was a mega-busy week for me and you looked after me, took the pressure off me and sorted it all out calmly and professionally.

You really live up to the name 'Here's the Cavalry'..
Brian LeeCreative Services, London


Gina’s know-how, taste, patience and completely wicked sense of humour made working with her a joy - I was bereft when the project was over! Seriously, if you need someone who knows their stuff inside-out, communicates like a dream and gets you where you need to be, Gina Ware is your woman. When she’s not busy sorting out websites and copy, I think she moonlights as Wonder Woman. Yes, she’s *that* good.
Tracie Dudley CraigChef, Tracie Dudley Craig Food and Cooking/Owner, iubentium
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